Gift a Moment [video] by Cossette Vancouver for McDonald's

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Gift a Moment [video]

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Cossette Vancouver
Associate Creative Director Pierre Chan
Executive Creative Director Michael Milardo
Art Director Grace Chon
Copywriter Pierre Chan, Cameron Spires
Illustrator Adela Kang
Released March 2017

Credits & Description

Ronald McDonald House BC & Yukon (RMH) provides a temporary home for families who must travel far for their critically ill child's medical treatment. Unfortunately, few people understand what the House actually does, and even fewer realize that a small donation makes a big difference. This inhibited them from donating any amount at all. Cossette, Vancouver created 73 individual campaigns on the crowdfunding platform GoFundMe, to represent the 73 families that stay in the 73 rooms of the House. Each one was a favourite moment of an actual child staying at the House, which potential donors could gift to families. And instead of having a large fund goal like most crowdfunding projects, we specifically set our fund targets low—demonstrating how even a small donation can help keep families together.
Media: Interactive
Category: Charities & appeals
URL: http://giftamoment.ca
Client: Ronald McDonald House BC and Yukon
Agency: Cossette Vancouver
Country: Canada
Executive Creative Director: Michael Milardo
Art Director: Grace Cho
Copywriter: Cameron Spires
Copywriter: Pierre Chan
Assoc Creative Director: Pierre Chan
Illustrator: Adela Kang
Group Account Director: Scott Barr
Agency Producer: Emily Miller
Agency Producer: Philippa Groom
Account Executive: Rheanne Sleiman
Studio Artist: Jessica Marte