Royal Canin Film, Digital The Most Incredible Journey by The Reactor

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The Most Incredible Journey

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Industry Pet Food, Pet Care Products & Services
Media Film, Digital, Interactive & Mobile
Market Australia
Agency The Reactor
Art Director Nick Brown, Sam Mccarron
Copywriter Angus Smallwood
Production Guilty
Director Clare Plueckhahn
Producer Rohan Timlock
Released November 2016

Credits & Description

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. According to Creative Director, Nick Brown "We were pulling the brief apart, looking for an insight that we could work with and it suddenly jumped out at us: what these people do every day is incredible and all we need to do is show that."
Media: Web Film
Media: TV
Category: Charities & appeals
Client: Royal Canin
Agency: The Reactor
Production: Guilty
Country: Australia
Director: Clare Plueckhahn
Managing Director: Phil Childs
Creative Director: Nick Brown
Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Producer: Rohan Timlock
Sound Design: Paul Shanahan
Editor: Marty Gilchrist
Colourist: Dan Stonehouse