Royal Danish Air Force Film, Digital A gamer in the control tower by Ogilvy Copenhagen

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A gamer in the control tower

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Industry Government & Other Authorities
Media Film, Digital, Interactive & Mobile
Market Denmark
Agency Ogilvy Copenhagen
Creative Director Jakob Staalby, Ole Rydal
Copywriter Anne Mette Lund
Creative Rasmus Høgdall
Released May 2017

Credits & Description

Finding qualified applicants for The Danish Defence's Air Traffic Control Academy isn't easy. Only 5% of the population has the required skills to control the airways. And nobody knows who they are or where they are, which is why Ogilvy Denmark created"A Gamer In The Control Tower" when we realized that gamers has the extreme numeric processing skills required and know how to make strategic decisions under pressure we came up with an unusual idea.
Media: Ambient
Media: Digital
Brand: Royal Danish Air Force
Agency: Ogilvy
Geo: Denmark
Advertising Agency: Ogilvy, Denmark
Creative Directors: Jakob Staalby, Ole Rydal
Copywriter: Mette Lund
Creative: Rasmus Høgdall
Published: May 2017