|Industry||Government & Other Authorities|
|Media||Film, Digital, Interactive & Mobile|
|Creative Director||Jakob Staalby, Ole Rydal|
|Copywriter||Anne Mette Lund|
Credits & Description
Finding qualified applicants for The Danish Defence's Air Traffic Control Academy isn't easy. Only 5% of the population has the required skills to control the airways. And nobody knows who they are or where they are, which is why Ogilvy Denmark created"A Gamer In The Control Tower" when we realized that gamers has the extreme numeric processing skills required and know how to make strategic decisions under pressure we came up with an unusual idea.