|Media||Film, Digital, Interactive & Mobile|
|Agency||Wieden + Kennedy Delhi|
|Executive Creative Director||V.sunil|
|Account Supervisor||Ankit Kumar|
Credits & Description
To commemorate the relaunch of its legendary cafe racer the Continental GT, Royal Enfield partners with agency Wieden and Kennedy and Production Company Hello Robot for this epic production. With a schedule that spanned over the course of a month and featured a multi country shoot, Hello Robot with Paul Minor at the helm crafted this monumental video that features a band of rockers who embark on an epic 11,000 kilometre burn-up.They set out from the birthplace of cafe racer culture the Ace Cafe, London and finish at Madras Cafe, India, the city where the Continental GT is built. Spanning continents and cultures, this cafe-to-cafe ride captures the spirit of pure motorcycling and the cafe racer sub-culture.