2014 Royal Enfield Continental GT - Ace Cafe to Madras Cafe by Wieden + Kennedy Delhi for Royal Enfield

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2014 Royal Enfield Continental GT - Ace Cafe to Madras Cafe

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Industry Motorcycles
Media Film, Digital, Interactive & Mobile
Market India
Agency Wieden + Kennedy Delhi
Production Hello Robot
Director Paul Minor
Executive Creative Director V.sunil
Producer Junaid Herekar
Account Supervisor Ankit Kumar
Released September 2013

Credits & Description

To commemorate the relaunch of its legendary cafe racer the Continental GT, Royal Enfield partners with agency Wieden and Kennedy and Production Company Hello Robot for this epic production. With a schedule that spanned over the course of a month and featured a multi country shoot, Hello Robot with Paul Minor at the helm crafted this monumental video that features a band of rockers who embark on an epic 11,000 kilometre burn-up.They set out from the birthplace of cafe racer culture the Ace Cafe, London and finish at Madras Cafe, India, the city where the Continental GT is built. Spanning continents and cultures, this cafe-to-cafe ride captures the spirit of pure motorcycling and the cafe racer sub-culture.
The cast for the film feature real Bikers from London to capture the authenticity of the riding and a crew of avid motorcyclists including the cinematographer Magni Agustsson. The post production pipeline was split between the Hello Robot L.A and Mumbai offices.The three minute version of the film was released at the launch event for the Continental GT in London.
Category: Automotive
Client: Royal Enfield
Agency: Wieden + Kennedy Delhi
Production: Hello Robot
Country: India
Director: Paul Minor
Executive Creative Director: V.Sunil
Producer: Junaid Herekar
Production company: Hello Robot
Executive Producer: Kitisha Gaglani
Executive Producer: amit gupta
DoP: Magni Agustsson
Music: Future Perfect
Head of Production: Abir Panchanan
Cast: David Parr, James Whiteman, Tamara Bell
Line Prod: Giuliano Doman, Lee Alliston, Dhanush Natarajan
Production Managers: Iana Opran, Roger Evans
Styling: Ameet Sikka, Paul Minor, Rui Lui
Color: Marshall Plante
Online: Augustine Noronha (Oggy), Pixion
Post Production Supervisor: Nimesh Chaturvedi
Movement & Admin: Vikas Advani
Client: Royal Enfield, Continental GT
Agency: Wieden+Kennedy
Account Supervisor: Ankit Kumar