Rustlers Film, Digital What A Time To Be Alive by Droga5 London

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What A Time To Be Alive

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Industry Pre-Cooked Meals & Frozen Food
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Droga5 London
Chief Creative Officer David Kolbusz
Executive Creative Director Rick Dodds, Steve Howell
Creative Charlene Chandrasekaran, Dan Morris, Frazer Price, Teddy Souter
Released September 2016


One Show 2017
Cross-Platform Integrated Branding Merit

Credits & Description

Agency: Droga5 / London
Client: Rustlers
Category: Consumer Packaged Goods / Food / Candy / Snacks
Chief Creative Officer: David Kolbusz
Designer: Chris Chapman / Haider Muhdi
Agency Producer: Peter Montgomery / Chris Watling
Creative Team: Charlene Chandrasekaran / Dan Morris / Teddy Souter / Frazer Price
Executive Creative Director: Rick Dodds / Steve Howell
Whilst the rest of advertising looks back on history with rose tinted glasses. Rustlers instead chose to remind people what life really used to be like...awful. Living in this modern age, we should all feel appreciative to exist in an era where flame grilled burgers cook in just 90 seconds and not be down a mine shovelling coal. So we created ‘What A Time To Be Alive’, a platform to help put things in perspective. This was brought to life through TV, Print and in social, where we made the youth of today experience the horrors of yesterday first hand.