|Industry||Accessories, Bags, Leather, Watches & Eyewear|
|Media||Film, Digital, Interactive & Mobile|
|Art Director||Arnold Hovaert|
|Agency||Saatchi & Saatchi Brussels|
Credits & Description
Samsonite VERSUS Gravity emphasises the outstanding 'shock impact performance' of the suitcases in the Cosmolite range when dropped from a 15 meter height into a luggage cart. The Samsonite best-seller proves to be victorious thanks to the impact-resistant Curv® material that forms the shell of the case. Further reinforcing its durability, the suitcase also proves to be resilient and remain undamaged when a 300kg luggage cart is dropped on it.