Samsonite Film, Digital Samsonite VS Gravity by Bozell Brussels, Caviar, Saatchi & Saatchi Brussels

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Samsonite VS Gravity

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film, Digital, Interactive & Mobile
Market Belgium
Agency Bozell Brussels
Art Director Arnold Hovaert
Copywriter Damien Veys
Agency Caviar
Agency Saatchi & Saatchi Brussels
Released February 2014

Credits & Description

Samsonite VERSUS Gravity emphasises the outstanding 'shock impact performance' of the suitcases in the Cosmolite range when dropped from a 15 meter height into a luggage cart. The Samsonite best-seller proves to be victorious thanks to the impact-resistant Curv® material that forms the shell of the case. Further reinforcing its durability, the suitcase also proves to be resilient and remain undamaged when a 300kg luggage cart is dropped on it.
Category: Personal accessories
Media: Online
Brand: Samsonite
Geo: Europe, Belgium
Advertising Agency: Saatchi & Saatchi, Brussels, BelgiumAccount Manager: Jonathan Moerkens
Creative Directeur: Jan Teulingkx / Alexander Cha’ban
AD: Arnold Hovaert
Copy: Damien Veys
Production: Caviar
Art Buyer: Gaelle Haesaert