Laura Geitz - #InnerStrength by Iris Sydney for Samsung

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Laura Geitz - #InnerStrength

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Iris Sydney
Executive Creative Director Jon Kelly
Production Exit Films
Director Paola Morabito
Photographer Billy Plumber
Account manager Bella Brown
Released May 2016

Credits & Description

As proud partners of netball, Samsung are challenging Australian’s to rethink who we hold up as inspirational role models by shining a light on our Diamonds.
Across the board, girls & women have very few positive role models to aspire to, and yet there are so many inspiring examples amongst us. The Australian Diamonds, our World Champion national netball team, are testament to this. They embody qualities worth celebrating: talent, determination, resilience, loyalty, humility, and passion.
Samsung want to challenge Australian’s to stop and think about how important positive role models are in shaping society for the better. And to help us elevate role models who represent brighter possibilities for tomorrow.
Media: Web Film
Category: Telecommunications
Client: Holly Adams (Samsung Australia)
Agency: Iris Sydney
Production: Exit Films
Country: Australia
Director: Paola Morabito
Executive Planning Director: Celia Garforth
Executive Creative Director: Jon Kelly
CD/Copywriter: Jon Kelly
Experience Director: Aimee Wood
Account Director: Martin Scerri
DoP: Ross Giardina
Social Marketing Manager: Lauren Hutchinson
Account Director: Ben Buchanen
Agency Producer: Paul Johnson
Photographer: Billy Plumber
General Manager: Penny Dixon (iris)
Music + Sound Production: Stuart Welsh (Nylon)
Account manager: Bella Brown
Account Executive: Nisha Thakkar