Samsung Film, Digital Seecolors by Leo Burnett Budapest

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Industry TV
Media Film, Digital, Interactive & Mobile
Market Hungary
Agency Leo Burnett Budapest
Creative Director Farkas Vilmos
Art Director Matyas Kobor, Csaba Tökölyi
Copywriter Dániel Szász, András Takács
Released March 2016


Cannes Lions 2016
Mobile Technology: Networked / Connected Mobile Technology Bronze Lion

Credits & Description

Entrant Agency: Leo Burnett Budapest
Client: Samsung Electronics
Brand: Samsung Electronics
Product/service: Electronic Devices
Release Date: 10.03.2016
Creative Director: Vilmos Farkas
Account Director: Marta Dorgai
Art Director: Csaba Tökölyi
Art Director: Matyas Kóbor
Copywriter: Dániel Szász
Copywriter: András Takács
Digital Special Projects Group Head: Peter Javorkai
Nearly 300 million people have color-vision deficiency in the world. People with CVD see a very little difference between red and green, therefore they see a much-limited spectrum and intensity of colors. In most of the cases, people with CVD are not even aware of their deficiency.
In the last 30 years, a professor at Budapest University of Technology and Economics, Klara Wenzel, and her team, developed the unique ‘C type diagnosis’, which, as opposed to previous systems, doesn’t just recognize color-vision deficiency, but shows to the exact degree the red, green and blue recognition that is absent. Samsung developed an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung television screens.
Based on the precise CVD diagnosis, the app sends all the information to the television and recalibrates the colors of the screen according to the different CVD types and degrees.
In its continuous pursuit of launching the power of technology, Samsung, with its CSR platform ‘Launching People’, commits to also launcing people’s amazing potential. It realizes people’s dreams and passions. Samsung #SeeColors has been developed under the umbrella of this platform.
The work has the potential to provide a new quality of life for around 300 million people.