Samsung Film, Digital Usher's "Looking 4 Myself" by Huge, Brooklyn

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Usher's "Looking 4 Myself"

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Industry TV
Media Film, Digital, Interactive & Mobile
Market United States
Agency Huge, Brooklyn
Released June 2013


Caples Awards, 2013
Other Media Viral video marketing Finalist

Credits & Description

Media: Online
Category: Electronics & Technology
Agency: Huge
Brand: Samsung
Geo: Americas, United States
Inspired by Usher's latest single, "Looking 4 Myself," Samsung invites you to experience what motion control truly means. Using the power of Smart Interaction on a Samsung Smart TV, Usher faces an epic battle against a darker side of himself. He discovers that motion is so powerful that it defines what you see, hear and even what you feel. With the cutting-edge motion control technology in the 2013 Samsung Smart TV, you can bring this power home.
Advertising Agency: Huge, Brooklyn, USA
Published: June 2013