The Impossible Talk by Leo Burnett Milan for Samsung

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The Impossible Talk

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Industry Electronic Devices & Home Appliances, Corporate Image
Media Film, Digital, Interactive & Mobile
Market Italy
Agency Leo Burnett Milan
Executive Creative Director Francesco Bozza
Creative Director Marco Viganò
Art Director Cinzia Caccia, Filippo Fomentini
Copywriter Maria Chiara Alegi Junior Copywriter
Production Bedeschifilm
Director Andrea Cecchi
Released May 2017

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: Samsung
Agency: Leo Burnett
Geo: Italy
Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Marco Vigano
Executive Creative Directors: Francesco Bozza
Art Directors: Cinzia Caccia, Filippo Fomentini
Copywriter: Maria Chiara Alegi
Director: Andrea Cecchi
Production: Bedeschifilm
Music: Fabio Gargiulo / BKM Production
Published: May 2017
Description:
In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why we made a social experiment never done before, in order to make a student open his eyes on what his future could be if only he starts believing in himself.