Samsung Film, Digital Theater For All Ears by Leo Burnett Tailor Made Sao Paulo

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Theater For All Ears

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Chief Creative Officer Marcelo Reis
Creative Director Pedro Utzeri, Vinicius Stanzione
Art Director Vitor Menezes
Copywriter Pedro Furtado
Production Trator Filmes
Director Marcelo Ramos, Emerson Marcon Junior, Renato Cabral
Released January 2017


D&AD Impact 2017
Health & Wellness - Wood Pencil
Industry Evolution - Wood Pencil

Credits & Description

Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and innovative project titled "Theater For All Ears" which utilises Samsung Gear VR so that the deaf and hearing impaired can watch a theatre play without the need of a sign language interpreter. The action, developed in partnership with Leo Burnett Tailored Made
Media: Web Film
Category: Telecommunications
Client: Samsung
Agency: Leo Burnett Tailor Made Brazil
Production: Trator Filmes
Country: Brazil
Director: Emerson Marcon Jr.
Director: Marcelo Ramos
Director: Renato Cabral
Chief Creative Officer: Marcelo Reis
Creative Director: Pedro Utzeri
Creative Director: Vinicius Stanzione
Copywriter: Pedro Furtado
Art Director: Vitor Menezes
Producer: Kiko Ribeiro
Producer: Dudu Saraiva
Executive Producer: Gabriela Lemos
Executive Producer: Armando Ruivo
DoP: Leonardo Kawabe
Planners: Tiago Lara, Vivian Jenckel, Daniel Albrecht Lara Dante
Media Planners: Andrea Hirata, Luisa Gomes, Diego Silva
Account Managers: Fabio Brito, Mariana Nunes, Paola Kinder, Nara Zanoni
Photographer : Leonardo Kawabe