Scholz & Friends Film, Digital Me&Friends by Scholz & Friends Berlin

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Me&Friends

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Industry Mobile applications
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens, Wolf Schneider
Creative Director Mathias Rebmann, Florian Schwalme, Jan Pautsch, Christian Mies
Art Director Marc Ebenwaldner, Felix Roy, Mario Gorniok
Copywriter Alexander Schierl, Mateo Sacchetti
Production United Vision Entertainment
Released September 2011

Awards

One Show 2012
One Show Interactive Mobile Applications/Sites / Self-Promotion Merit

Credits & Description

Category: Best Use of Other Digital Media in a Promotional Campaign
Advertiser: SCHOLZ & FRIENDS BERLIN
Product/Service: EMPLOYEE LOYALTY AND CORPORATE IMAGE OF SCHOLZ & FRIENDS
Agency: SCHOLZ & FRIENDS BERLIN
Chief Creative Officer: Martin Pross (Scholz & Friends)
Executive Creative Director: Matthias Spaetgens/Wolf Schneider (Scholz & Friends)
Creative Director: Jan Pautsch
Creative Director: Christian Mies (Scholz & Friends)
Creative Director: Florian Schwalme (Scholz & Friends)
Creative Director: Mathias Rebmann (Scholz & Friends)
Art Director: Felix Roy (Scholz & Friends)
Art Director: Marc Ebenwaldner
Art Director: Mario Gorniok
Copywriter: Mateo Sacchetti (Scholz & Friends)
Copywriter: Alexander Schierl
Account Manager: Sophie Hansen (Scholz & Friends)
Account Manager: Kilian Kapfer (Scholz & Friends)
Film Production: United Vision Entertainment (United Vision Entertainment)
Media placement: Auto Log-In App - LED Display on Scholz & Friends agency's entrance - 01. August 2011

Describe the objective of the promotion.
The task was to make the employee-friendly policy of our agency visible to every single employee, client, distributor, applicant and to families.

Describe how the promotion developed from concept to implementation.
We invited our employees to change the agency’s name into their own. FourSquare gives them the chance to ‘own’ the agency – by incorporating their name into the company’s logo at the front facade of the building. For example ‘Scholz & Friends’ becomes ‘Heine & Friends’. It’s made possible by a Web-API, which provides communication between FourSquare and the LED-display above the entrance.

Explain why the method of promotion was most relevant to the product or service.
The large LED-display above the agency’s entrance has a very high visibility - for each employee but also for visitors and passers-by. This allows us to reach the target group on a daily basis and without any costs.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Until today, over 60% of all employees have been using ‘Me & Friends’. Due to the high number of participants, the agency’s name changes several dozen times a day. Thus, the agency receives a lot of positive feedback from customers, applicants and everyone else involved.