ScratchMatch Film, Digital Scratch Match App! by BBR Saatchi & Saatchi Israel

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Scratch Match App!

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Industry Mobile applications
Media Film, Digital, Interactive & Mobile
Market Israel
Agency BBR Saatchi & Saatchi Israel
Producer Avital Benchetrit
Released January 2013

Credits & Description

You can play with a friend [or a random player]. When you begin a game, you'll be prompted to choose between taking a picture with your smartphone, choose from your existing library or from the app's custom album.

Then you will be asked to name the photo and send it to a friend. It can be anything from a light bulb to Justin Bieber.

Your photo will be sent to your opponent in the form of a scratch card. They will then have to guess what hides behind it, by scratching off the covering layer.

Your friend has to guess what the photo is with the minimum scratching to gain the highest score.

Your winning points can be converted into a variety of fun features in the game including hints and photos.
Visit to find out more and download the press kit
Shaked and Baked By SNAIL STREET Production
Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv.
Direction: Shushu E. Spanier
Writers: : Shushu E. Spanier and Eddie Goldenberg
DOP and Editor: Tom Soffer
Agency CEO: Yossi Lubaton
VP Production & Content: Dorit Gvili
Producer: Avital Benchetrit
Sound Editor: Itay Swisa
Puppeteer: Dvir Bashan
Model: Ofir Pinkweiss
Body builder: Shachar Erez
Narrator: Tom Weiss
Make-up: Nataly Ziv Brecher