Hutchwilco Film, Digital Secret Fishing Spots by DDB Auckland

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Secret Fishing Spots

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Industry Clothing, Public Safety, Health & Hygiene
Media Film, Digital, Interactive & Mobile
Market New Zealand
Agency DDB Auckland
Executive Creative Director Andy Fackrell
Creative Director Regan Grafton, Chris Schofield, Steve Kane
Creative Damian Galvin, Rory Mckechnie, Adam Thompson
Designer Jason Vertongen, Reene Lam
Producer Dov Tombs
Photographer Lewis Mulatero
Account manager Nisa Solipo
Digital Creative Director Aaron Goldring
Editor Steve Gulik, Jim Groves, Sam Arden
Released February 2013


Cannes Lions 2013
Promo and Activation Lions Product & Service; Durable Goods Bronze

Credits & Description

Hutchwilco is New Zealand's oldest manufacturer of life jackets. The only problem is their customers keep dying. Because fishermen don't tell anyone where they're going when they go fishing.
No matter how good we make our lifejackets, if no one knows where they've gone the likelihood of finding them if they get in trouble is close to impossible.
So DDB have come up with Secret Fishing Spots, an iphone app that allows fishermen to log their secret spots, without giving them away to everyone. Then if they don't come home, a loved one can log on and see where they like to go, and send the co-ordinates straight to the Coastguard.
Category: Health & safety
Client: Hutchwilco
Agency: DDB New Zealand
Country: New Zealand
Director: Andy Fackrell
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Creative Director: Chris Schofield
Creative Director: Regan Grafton
Creative: Rory Mckechnie
Creative: Damian Galvin
Creative: adam thompson
Producer: Dov Tombs
Digital Creative Director: Aaron Goldring
Business Director: Scott Wallace
Editor: Steve Gulik
Editor: Jim
Editor: Sam Arden
Retoucher: Kevin Hyde
Photographer: lewis mulatero
Designer: Jason Vertongen
Designer: Reene Lam
Account manager: Nisa Solipo
Senior Account Manager: Jonathan Rea
Lead Developer - Jarrad Edwards
Developer - Cameron Crosby
Garry Sutton - Hutchwilco Managing Director
Tim Ritchie - Hutchwilco Marketing Manager