Secret Film, Digital MEAN STINKS by Leo Burnett Chicago

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MEAN STINKS

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Industry Deodorants
Media Film, Digital, Interactive & Mobile
Market United States
Agency Leo Burnett Chicago
Creative Director Clay Black
Art Director Sarah Block, Hmi Hmi Gibbs, Yumi Minamikurosawa, Chris Rodriguez
Copywriter Eric Routenberg, Aj Hassan, Matt Miller, David Schermer, Craig Shparago Bobbi Bowers
Designer Alisa Wolfson, Eing Omathikul, Andrea Lyons
Producer Laurie Gustafson, Bonnie Van Steen
Photographer Brian Sorg
Production imc2
Released May 2012

Awards

ADC Awards 2012
Integrated Integrated, Campaign Merit

Credits & Description

Integrated: Integrated, Campaign
Merit Award
Client: P&G Secret
Agency: Leo Burnett Chicago
facebook.com/meanstinks
Account Director: Anne Rockey, Sarah Bogaczyk
Agency: Leo Burnett Chicago
Agency Entrant: Becky Swanson
Art Director: Sarah Block, Hmi Hmi Gibbs, Yumi Minamikurosawa, Chris Rodriguez
Chief Creative Officer: Susan Credle, Mark Tutssel (Global)
Client: P&G Secret
Copywriter: AJ Hassan, Matt Miller, Eric Routenberg, David Schermer, Craig Shparago
Country: USA
Creative Director: Clay Black
Designer: Eing Omathikul, Alisa Wolfson, Andrea Lyons
Executive Producer: David L. Moore
Photographer: Brian Sorg
Producer: Laurie Gustafson, Bonnie Van Steen
Production Company: IMC2 (Digital Partnter)