GOOD MORNING, GOOD AFTERNOON, GOOD NIGHT by F/Nazca Saatchi & Saatchi Sao Paulo for SESC_Videobrasil

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GOOD MORNING, GOOD AFTERNOON, GOOD NIGHT

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Production Fat Bastards
Art Director Fabiano De Queiroz “Tatu”
Copywriter Thiago Espeche Art Director
Editor Pedro Moreira Becker
Released September 2011

Awards

London International Awards 2012
TV/Cinema/Online Film - Production | Post Production Direction Bronze Winner
TV/Cinema/Online Film - Production | Post Production Editing Short List

Credits & Description

Category: Entertainment & Leisure
Advertiser: ASSOCIAÇÃO CULTURAL VIDEOBRASIL/SESC
Product/Service: 17° FESTIVAL INTERNACIONAL DE ARTE CONTEMPORÂNEA
Agency: F/NAZCA SAATCHI & SAATCHI
Production Company: FAT BASTARDS, São Paulo, BRAZIL
Chief Creative Officer: Fabio Fernandes
Creative Director: Eduardo Lima/Theo Rocha
Copywriter: Thiago Espeche
Art Director: Fabiano De Queiroz Tatu
Agency Producer: Gisele Campos
Account Supervisor: Cibele Fontoura
Advertiser's Supervisor: Solange Farkas
Director: Pedro Becker
Sound Design/Arrangement: Raw Audio
Post Production: Fat Bastards/Casablanca
Music: Hilton Raw
Account Manager: Marcello Penna
Planner: José Porto/Mark Cardoso
Cinematographer: Rhebling Jr
English Description
Art provides an emergency exit for a monotonous and lackluster life. Based on this idea, F/Nazca Saatchi & Saatchi created a campaign to announce the 17th International Contemporary Art Festival SESC_Videobrasil. The campaign includes a film inviting people to break out of their routines, switch off the autopilot and get in touch with art. Called “Good morning. Good afternoon. Good night”, the piece shows a snapshot of the life of a man and his routine. At one point, we see an emergency exit suggesting to the character and viewers that art can be a way of breaking the monotony.