Shelters for abandoned animals: Who needs another Facebook friend by Publicis Ljubljana for Shelters for abandoned animals

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Shelters for abandoned animals: Who needs another Facebook friend

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Industry Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile
Market Slovenia
Agency Publicis Ljubljana
Released February 2011

Awards

Golden Drum 2011
Digital Social network & community Silver Drum

Credits & Description

Product and services category:
Dog Shelter
Registrant:
PUBLICIS D.O.O.
Country:
SLOVENIJA
Brand name:
Shelters for abandoned animals
Advertiser:
Shelters for abandoned animals Gmajnice
Advertising agency, city:
Publicis Slovenija
Art director:
Petja Montanez
Copywriter:
Urša Klajder, Barbara Brodnik
Creative director:
Miha Bevc, Gal Erbežnik
Designer:
Petja Montanez
Project manager:
Urša Ilc, Aljoša Gomilšek
Programmer:
Diggital production: Diggital, member of Publicis group Slovenia

Creative idea explanation:
Problem: Our client - Dog Shelter Gmajnice - had too much dogs and a wanted to give away some of them as quickly as possible. Solution: Since people spend more and more time on Facebook, we tried to find dog-lovers there. We created Facebook profiles for our dogs, which started socializing online. Adding friends, commenting different pages for dog lovers etc. What our dogs were really trying to do was get a real friend to adopt them. Headline of the campaign: "Who needs another Facebook friend? Adopt a real one!"