|Industry||Non-alcoholic drinks, Milk|
|Media||Film, Digital, Interactive & Mobile|
|Executive Creative Director||Steve Babcock|
|Creative Director||David Viau, Rich Ford|
|Art Director||Jeff Limon|
|Copywriter||Jacob Baas, Casey Brewer|
Credits & Description
The new smooth taste of Silk Soymilk and Silk Iced Latte shouldn't be defined by the brand, but by the people who drink it. Silk selects one fan description per week, and produces unique content based on the userâs submission. Descriptions are chosen on their creative merit and how they represent the Silk brand. Selected and produced entries are used for Silk advertising content.