Silk Soymilk: Silk Ice Carver by Evolution Bureau for Silk

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Silk Soymilk: Silk Ice Carver

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Industry Non-alcoholic drinks, Milk
Media Film, Digital, Interactive & Mobile
Market United States
Agency Evolution Bureau
Executive Creative Director Steve Babcock
Creative Director David Viau, Rich Ford
Art Director Jeff Limon
Copywriter Jacob Baas, Casey Brewer
Production Superfad
Director Will Hyde
Released May 2013

Credits & Description

The new smooth taste of Silk Soymilk and Silk Iced Latte shouldn't be defined by the brand, but by the people who drink it. Silk selects one fan description per week, and produces unique content based on the userâs submission. Descriptions are chosen on their creative merit and how they represent the Silk brand. Selected and produced entries are used for Silk advertising content.
Category: Drinks, non-alcoholic
Client: Silk
Agency: Evolution Bureau, San Francisco
Production: Superfad
Director: Will Hyde
Creative Director: David Viau
Executive Creative Director: Steve Babcock
Creative Director: Rich Ford
Copywriter: Jacob Baas
Copywriter: Casey Brewer
Art Director: Jeff Limon
EXECUTIVE PRODUCER (PRODUCTION CO): Chris Volckmann
PRODUCER (PRODUCTION CO): Nicole Dundas
LINE PRODUCER: Craig Stevens
POST PRODUCTION & CITY: Superfad, Seattle
EDITORIAL COMPANY & CITY: Superfad, Seattle
EDITOR: Ryan Haug
VISUAL EFFECTS COMPANY & CITY: Superfad, Seattle
VISUAL EFFECTS SUPERVISOR: Joel Voelker