Create The Rainbow by BBDO Toronto, Jam3 for Skittles

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Create The Rainbow

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Industry Candies, Lollipops
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO Toronto
Director Matt Eastman
Executive Creative Director Peter Ignazi, Carlos Moreno
Art Director Jeff Cheung
Account manager Chitty Krishnappa, Saloni Wadehra
Agency Jam3
Digital Creative Director Pablo Vio
Released December 2012

Credits & Description

Category: Food
Brand: Wrigley
Agency: BBDO Toronto
Country: United States of America
This Holiday season, Skittles wanted to make the quirkiest, most unique Holiday commercial ever. So they decided to get the quirkiest, most unique people they know to make it for them - their fans. That's why, instead of making a traditional commercial, BBDO Toronto developed a video-based website giving Skittles fans the power to create their own Skittles Holiday commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence that we have all become so familiar with. All in all, there's over a quintillion different possibilities.

Category: Food
URL: http://createtherainbow.com
Client: Wrigley
Agency: BBDO Toronto
Production: Jam3
Country: United States of America
Director: Matt Eastman
Executive Creative Director: Peter Ignazi
Executive Creative Director: Carlos Moreno
Art Director: Jeff Cheung
Associate CD / Copywriter: Michael Clowater
Digital Creative Director: Pablo Vio
Visual Effects: Rafael Ludwig
Sound Design: Drastic Music
Editing Company: Jam3
Agency Producer: Beatrice Bodogh
Music: RMW
Account manager: Chitty Krishnappa
Account manager: Saloni Wadehra