Skoda Film, Digital Lovely/Mean by Fallon London

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Lovely/Mean

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Fallon London
Creative Director John Allison, Chris Bovill
Creative John Allison, Chris Bovill
Production Somesuch & Co
Director Nick Gordon
Released June 2012

Credits & Description

Client: Skoda VRS
Media: Digital
Agency: Fallon London
Agency Country: UK
Agency Producer: Angus Smith
Creative Director: John Allison; Chris Bovill
Creative: John Allison; Chris Bovill
Director: Nick Gordon
Production: Somesuch & Co
Producer: Sally Campbell
Director of Photography: Mattias Montero
Post Production: MPC (The Moving Picture Company)
Location Service: Unit+Sofa
Editor: Dominic Leung
Music: Soundtree
Brand: Skoda vRS
Synopsis:
Fallon had developed a follow up to their Skoda Fabia proposition 'Full of Lovely Stuff' for the supe'd up, turbo-charged Fabia vRS... 'Full of Mean Stuff'.
As Skoda's digital and social agency we developed a digital campaign which would be unique to each media channel; a Facebook campaign that analises your activity to give you a lovely/mean ranking, digital display ads that respond depending on how you interact with them and a Youtube channel that spits snake venom at you.