Sloggi Film, Digital Try my bra by MullenLowe London

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Try my bra

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Emma Perkins
Creative John Dean, Denis Kakazu, Jack Patrick
Production Stink
Director Keith Mccarthy
Released March 2017

Credits & Description

Client: sloggi
Agency: MullenLowe
Sector: Fashion
Country: United Kingdom
Head of marketing strategy, Sloggi: Tom Jacobs
Executive creative director: Emma Perkins
Creatives: Jack Patrick, Denis Kakazu, John Dean, Gary Marjoam
Planner: Sandy Doran
Account team: Ed Lee, Laura Mahony, Alex Warner
Agency producers: Trudy Waldron, Carys Badrick, Marie Gilot
Head of agency broadcast affairs: Simon Sole
Designers: Silvia Sella, Ryan Self
Production company: Stink
Director: Keith McCarthy
Director of photography: Will Bex
Executive producer: Jonathan Chads
Our new Wow Comfort bra with FlexiMesh Technology for perfect, flexible support without the use of restricting underwires.
Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.
The TV campaign stars actress/model Jade Hénot persuading people, including writer/director Brendan McNamee, to "try my bra".
The film is being supported by in-store activation, OOH, digital and social. Sloggi has also teamed up with Vice magazine to run an accompanying influencer marketing campaign.