Try my bra by MullenLowe London for Sloggi

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Try my bra

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency MullenLowe London
Executive Creative Director Emma Perkins
Creative John Dean, Denis Kakazu, Jack Patrick
Production Stink
Director Keith Mccarthy
Released March 2017

Credits & Description

Client: sloggi
Agency: MullenLowe
Sector: Fashion
Country: United Kingdom
Head of marketing strategy, Sloggi: Tom Jacobs
Executive creative director: Emma Perkins
Creatives: Jack Patrick, Denis Kakazu, John Dean, Gary Marjoam
Planner: Sandy Doran
Account team: Ed Lee, Laura Mahony, Alex Warner
Agency producers: Trudy Waldron, Carys Badrick, Marie Gilot
Head of agency broadcast affairs: Simon Sole
Designers: Silvia Sella, Ryan Self
Production company: Stink
Director: Keith McCarthy
Director of photography: Will Bex
Executive producer: Jonathan Chads
Description:
Our new Wow Comfort bra with FlexiMesh Technology for perfect, flexible support without the use of restricting underwires.
#TryMyBra
Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.
The TV campaign stars actress/model Jade Hénot persuading people, including writer/director Brendan McNamee, to "try my bra".
The film is being supported by in-store activation, OOH, digital and social. Sloggi has also teamed up with Vice magazine to run an accompanying influencer marketing campaign.