Party by BBDO New York for Snickers

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Industry Bars
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO New York
Director Jim Jenkins
Art Director Gianfranco Arena
Copywriter Peter Kain
Account Supervisor Kathryn Brown
Editor Mackenzie Cutler, Ian Mackenzie
Production O Positive
Released June 2011


Cannes Lions 2011
Film Lions Sweet Foods & Snacks Silver

Credits & Description

Title: PARTY
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars
Creative Director: Peter Kain/Gianfranco Arena (Senior Creative Directors)
Art Director: Gianfranco Arena
Copywriter: Peter Kain
Agency Producer: Amy Wertheimer (Executive Producer)/Loren Parkins (Music Producer)
Account Supervisor: Kathryn Brown
Production Company: O POSITIVE FILMS New York, USA
Director: Jim Jenkins
Editor: Ian Mackenzie
Music: Artist/Title: Mas (Music House)
Post Production: Mass Market (Visual Effects Company)
Brief Explanation:
"Party" is the next chapter in “You’re not you when you’re hungry,” a global campaign we launched for Snickers in 2010. The campaign idea is based on the insight that hunger can drastically change your personality. Snickers, a brand with unparalleled equity as the best way to satisfy hunger, was uniquely positioned to make this claim.
This commercial features Joe Pesci and Don Rickles as the hunger-induced angry alter egos of two young people at a house party.