SNS Bank: I want interest on my current account by bone, Utrecht for SNS Bank

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SNS Bank: I want interest on my current account

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency bone, Utrecht
Creative Director Joost Van Liemt
Art Director Michael Kouwenhoven
Copywriter Dimitri Hubregtse
Released August 2011

Credits & Description

For this campaign, we encourage people to protest for interest on their bankaccount. SNS Bank is the first big dutch bank where consumers get interest on their normal bankaccounts. Everyone can join the protest with their Facebook or Twitter profile picture. When you’ve joined the protest, you start marching with your social account, to the landingpage and from the landingpage to several rich bannerformats, including a homepage takeover on Telegraaf.nl

Advertising Agency: bone, Utrecht, The Netherlands
Creative Director: Joost van Liemt
Art Director: Michael Kouwenhoven
Copywriter: Dimitri Hubregtse
Additional credits: Maarten Regterschot, Ruud Puylaert, Lennart Morselt, Janou Kessels, Bjorn van Spengen