Softbank Film, Digital Personal Innovation Act “Analog Innovation” by Hakuhodo Tokyo

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Personal Innovation Act “Analog Innovation”

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Production SIX Tokyo
Released May 2016

Awards

Ad Stars 2017
Diverse Insights - Silver
Public Service Advertising Others Bronze

Credits & Description

Title: PERSONAL INNOVATION ACT
Client: SOFTBANK CORP.
Agency: SIX INC./HAKUHODO INC. TOKYO/TOKYO
Entrant Agency: SIX INC. TOKYO
Synopsis:
Advances in smartphone and communication technologies allow us to connect with our loved ones no matter where we are.But could the generation that is not familiar with digital technology be at risk of being left behind? Softbank is a mobile and Internet corporation, and its brand mission is to eliminate isolation with an information revolution. So we launched a project to deliver innovations that match each person’s lifestyle. The project was launched for the purpose of relieving the isolation experienced by those who have a hard time using smartphones or keeping pace with mobile technology changes.