SoftDreams Mattress Film, Digital Sound Script by Silence Productions | Case by DM9DDB Sao Paulo

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Sound Script by Silence Productions | Case

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency DM9DDB Sao Paulo
Executive Creative Director Alvaro Rodrigues
Creative Director Diogo Mello
Art Director Gustavo Marcula, Guilherme Cunha
Production Silence Sound
Copywriter Otto Pajunk, Rafael Ferrer
Released June 2013

Credits & Description

Advertiser: SILENCE SOUND PRODUCTIONS
Agency: DDB BRASIL
Category: Corporate Image & Information
Advertising campaign: SOUNDSCRIPT
Videocase: (NutsLocomotyva)
App Developers: (Ratto)
Executive Creative Director: Alvaro Rodrigues (DDB Brasil)
Art Director: Guilherme Cunha (DDB Brasil)
Art Director: Gustavo Marcula (DDB Brasil)
Sound Producer: (Silence)
Creative Director: Diogo Mello (DDB Brasil)
Copywriter: Otto Pajunk (DDB Brasil)
Copywriter: Rafael Ferrer (DDB Brasil)

Client Brief Or Objective
Silence, a sound productions company, wanted to reinforce its relationship with some of the most important agencies in Brazil. To do that, we wanted to create more than a simple advertising piece. We wanted to create something that could become part of the creatives routine. That`s how SoundScript was born.

Execution
Silence is a sound production company. SoundScript is an app designed to help creatives develop, present and approve radio scripts. With this app, we were able to become part of the creative process. Now, Silence not only produces the radio spots, but also help copywriters to create, present and approve them with clients. No other sound production company has this kind of relationship with their clients, the agencies. Thanks to SoundScript, Silence does.

Outcome
By launching SoundScript, Silence was able to get even closer to some of the most important agencies in Brazil, creating a new form of relationship with their creative teams. SoundScript became part of their routine, stimulating creativity in radio, making their presentations better and the approving process easier. With SoundScript, creatives can create their radio spots, without relying on their client’s imagination. And in return, we too got to hear a very pleasant sound: our phones ringing. A lot.

Implementation
To mantain the good relationship with some of the main agencies in Brasil, Silence, a sound production company, created an app to make the lives of the creative teams easier. SoundScript. An app in which creatives can include sound effects in their radio scripts, making them easier to present and approve. Because every great work approved means another great work produced. A self promotion effort from Silence that became a tool designed to help creatives in Brazil develop stronger Radio campaigns. An idea that made Silence part of the copywriters and art directors creation processes. Part of their routine.