Sony Film, Digital Moment of clarity by Iris Atlanta

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Moment of clarity

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market United States
Agency Iris Atlanta
Production In N Out
Director Watta Fernandez
Creative Director Marcos Lawson
Art Director Luis Sanchez-Zinny
Account manager Paola Cedeno
Editor Matias Irbarne
Released June 2013

Credits & Description

Sonyâs campaign for its new line of audio products, created by iris Worldwide, captures the feeling of anticipation before a thrilling moment. The program dramatizes the way that Sony audio products enhance these moments and how the products fit into Gen Yâs lifestyles. Sony is the leading audio brand in the Latin American region, and this campaign is designed to engage youth audiences with its new range of products which include the waterproof Sports Walkman, Shake mini hi-fi, Wireless Speaker system, Xplod car audio system, and G-tank hi-fi music system â all featuring One Touch, a function that uses Near Field Communication to wirelessly connect Sony devices.
Media: TV
Category: Home electronics
Client: Sony
Agency: iris worldwide
Production: In N Out
Country: Latin America
Director: Watta Fernandez
Creative Director: Marcos Lawson
Art Director: Luis Sanchez
Account Director: Daniela Lewis
Editor: Matias Irbarne
Account manager: Paola Cedeno