Sony Film, Digital The WOW Factory by Hakuhodo Kettle Tokyo

Adsarchive » Film , Digital » Sony » The WOW Factory

The WOW Factory

Pin to Collection
Add a note
Industry Electronic Devices & Home Appliances, Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Kettle Tokyo
Creative Director Kentaro Kimura
Production AOI Pro.
Director Shohei Goto
Released March 2017

Credits & Description

Sony will take part in SXSW 2017 (South by Southwest), the world's largest creative business conference and festival, to be held in mid-March in Austin, Texas. At the "The WOW Factory", Sony will introduce its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. In this concept movie, created by Hakuhodo Kettle Tokyo, a mysterious symbol appears in the dream of a backpacking tourist in an Asian guesthouse. It involves him in an unexpected adventure. What was he actually looking for? At SXSW festival goers can actually experience the 4 unknown sensations that this backpacker encounters in the movie. The concept behind "The WOW Factory" came from Hakuhodo Kettle CD Kentaro Kimura's personal experiences as a 19 year old on a world round trip. Concept Video
Media: Interactive
Category: Entertainment & leisure
Client: Sony
Agency: HAKUHODO Kettle Inc
Production: AOI Pro.
Country: Japan
Director: Shohei Goto
Creative Director: Kentaro Kimura
Producer: Tamon Yakushiji
Producer: Yusuke Komiya
Planner: Yuta Okuyama, Hideaki Oki
Photographer: Masaya Nakahara
Editor:Taichi Okada
Music: Suess Thomas
PR: Ikuko Ota, Akemi Nio