South Australian Tourism Commission Film, Digital Be Consumed by Kwp! Advertising

Be Consumed

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Industry Destinations (Countries & Places)
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Kwp! Advertising
Director Jeffrey Darling
Creative Director James Rickard
Art Director Michael Gagliardi
Producer Fiona Mcconaghy
Editor Adam Wills
Production Kojo
Released May 2013

Awards

London International Awards 2013
TV/Cinema/Online Film - Production | Post-Production Cinematography Bronze Winners

Credits & Description

kwp! encourages people to be consumed.
Following the unprecedented success of the Kangaroo Island campaign for their client South Australian Tourism Commissionâs, KWP! has launched a new national campaign for Barossa.
The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seedsâ track Red Right Hand. The campaign captures the raw, authenticity of the famed wine region, but goes well beyond wine to showcase all the flavours of the Barossa through its extraordinary array of produce.
Jeff Darling said, " After Kangaroo Island, it was fascinating to revisit the tourism genre, to open up the language and to bring out the soul of another, very different place. The approach was to bring out a sense of vitality, heritage and for me this frontier sense that is borne out of its producers and the experience of spending time there.
It has been a great collaboration between the agency, kwp!, myself and a client in David that is engaged and has a strong opinion and is able to support the vision."
âTwo things set this region apart from all other wine districtsâ says KWP! Creative Director, James Rickard, âthe people and the dirt. Itâs a very tight knit community of passionate wine and food artisans and their connection with the unique soil that combines to create such exceptional products. Itâs that relationship we wanted to capture.
For people who thought they knew Barossa, itâs time to think again. For those who are part of the rapidly growing culinary tourism sector and seeking quality, authentic and handcrafted foods of provenance, Barossa and indeed South Australia are the destination.â
This fully integrated, multi-channel campaign launches on June 2 and was entirely planned and bought by KWP!-Ikon Adelaide, one of, if not the only, in-house media department in Australia.
Category: Travel, transport & tourism
Client: South Australian Tourism Commission
Agency: kwp! Advertising
Production: Moth Projects
Country: Australia
Director: Jeffrey Darling
Creative Director: James Rickard
Art Director: Michael Gagliardi
Producer: Fiona McConaghy
Agency Producer: Di Willson
Post production: Kojo
Editor: Adam Wills
Account Team: John Baker, Tristan Glover
Media Team: Natalie Morley, Lucy, McFarlane
Art: Jodie Kunze
Client Team: David OâLoughlin, Emma Fletcher, Melissa Librandi
Producer: Fiona McConaghy
VFX: Marty Pepper
Music: Red Right Hand, Nick Cave & The Bad Seeds
Sound Engineer: Justin Astbury, Kojo