SPAM Film, Digital Smile on My Face by BBDO Minneapolis

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Smile on My Face

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Industry Grocery and Other foods
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO Minneapolis
Executive Creative Director Brian Kroening
Creative Director Ross Phernetton
Producer Alicia Calderon
Service Agency LAIKA/house
Released March 2013

Credits & Description

Media: Online
Category: Food
Agency: BBDO
Brand: SPAM
Geo: Americas, United States
This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary. People can also follow along at and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"

Advertising Agency: BBDO Proximity Minneapolis, USA
Executive Creative Director: Brian Kroening
Creative Director: Ross Phernetton
Assistant Creative Director / Art Director: Brook Lorntson
Assistant Creative Director / Senior Copywriter: Dave Alm
Senior Copywriter: David Mackereth
Producer: Alicia Calderon
Animation: LAIKA/house