Sprite Film, Digital Sprite: Li Fbalek Dialek by Promoseven McCann Casablanca

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Sprite: Li Fbalek Dialek

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market Morocco
Agency Promoseven McCann Casablanca
Creative Director Mehdi Saqi
Released November 2011

Credits & Description

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run.

Advertising Agency: Fortune Promoseven, Casablanca, Morocco
Creative Director: Mehdi Saqi