Srpski komitet za bezbednost saobraćaja (Serbian Committee for Trafic Safety) Film, Digital New Driving Tests App. by Leo Burnett Belgrade

New Driving Tests App.

Pin to Collection
Add a note
Industry Traffic safety
Media Film, Digital, Interactive & Mobile
Market Serbia
Agency Leo Burnett Belgrade
Released June 2012

Awards

Golden Drum 2012
Innovative campaigns Innovative campaigns Golden Drum
Digital campaigns Digital campaigns Silver Drum
Digital Interactive tools and other digital solutions Silver Drum
Public relations Unconventional communication Silver Drum

Credits & Description

Group: G Digital
Subgroup: G74 Interactive tools and other digital solutions
Award: Silver Drum
URL: www.testovizavoznju.rs
Product and services:
Traffic Safety
Registrant:
LEO BURNETT BEOGRAD
Country:
SERBIA
Brand name:
Srpski komitet za bezbednost saobraćaja (Serbian Committee for Trafic Safety)
Advertiser:
Srpski komitet za bezbednost saobraćaja (Serbian Committee for Trafic Safety)
Advertising agency, city:
Leo Burnett, Belgrade
Art director:
Rade Saptovic
Copywriter:
Predrag Simic, Djordje Jankovic
Creative director:
Anja Radulovic
Illustrator:
Ivan Nedeljkovic & Ivana Radic
Account Director /Manager:
Vladimir Vucicevic, Andreja Milkic, Jovana Vazic
Programmer:
Omnicom Soltions
Other credits:
Nemanja Stojanovic, Ana Mijajlovic, Igor Ristic

Creative idea explanation:
In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth.

Multiple entry explanation:
New Driving Tests is a desktop app that was launched as “new driving tests that leaked” on internet. The app resonated very well with people, resulting in immense response online and offline.