Stella Artois Film, Digital Good Doctor by MullenLowe London, Stink Digital London

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Good Doctor

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency MullenLowe London
Director Ivan Zacharias
Creative Director Paul Weinberger
Copywriter Vince Squibb
Agency Stink Digital London
Released July 2000

Awards

Cannes Lions 2002
Film - Gold

Credits & Description

Our doctor has to work with the sick in a village that has been struck by the plague. No one will help him for fear of contamination. At the end of a hard day, he goas to the bar, they want him to leave. After he gets a Stella Artois, nobody is worried about getting infected
Philosophy/Solution
This case documents how Stella Artois’ advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category.
Title "Good Doctor"
Agency Lowe London
City London
Production Company: Stink Digital
Advertiser InBev
Brand Name Stella Artois
Product Name Draught, Canned and Bottled Lager
Business Sector Beers, Ciders, Lagers
Market United Kingdom
Country of Production United Kingdom
Language French
Type Television & Cinema
Length 100 seconds
Tagline Stella Artois. Reassuringly expensive.
Creative Director Paul Weinberger, Vince Squibb
Art Director Vince Squibb
Copywriter Vince Squibb
Director Ivan Zacharias
Production Company Producer Nick Landon
Agency Producer Sarah Hallat
Advertising Manager Phil Rumbol