Fox Film, Digital Stride Gum Presents Heaven Sent, 1 by Amusement Park Entertainment

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Stride Gum Presents Heaven Sent, 1

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market United States
Agency Amusement Park Entertainment
Director Joe Demaio, Sequel Smith, Rel Smith
Art Director Devin Bradford, Richard Schreiber
Creative Jimmy Smith, Chris Talley
Producer Poetri, Jennifer Shank, Tatum Shank, Marti Smith, Bill Urban
Released March 2016


LIA 2016
Branded Entertainment Experiential/Live Events Silver Winner
Branded Entertainment Television Program - Taped or Live Event Silver Winner
Branded Entertainment Branded IP Bronze Winner
Non-Traditional Live Events - Beyond Advertising Bronze Winner

Credits & Description

Entrant: Amusement Park Entertainment, Los Angeles
Brand: Stride Gum Mad Intense Flavors
Corporate Name of Sponsoring Client: Mondelez International
Client Chief Marketing Officer: Dana Anderson
Media Company: The Story Lab, London
Client Global Media & eCommerce: B. Bonin Bough
Client Brand Director: Katie Williams
Media Executives: Cathy Boxall/George Cottrell
PR / Marketing Companies: Amusement Park, Santa Ana/Hunter PR, New York
PR / Marketing Executives: Bob Ochsner/Justin Aclin
Distributed By: Fox Broadcasting Network/YouTube/Mondelez International
Agency Chief Business Affairs: Bobby Ware
Creative: Chris Talley/Jimmy Smith
Agency: Amusement Park Entertainment, Los Angeles
Art Director: Devin Bradford/Richard Schreiber
Director of Integrated Production: Michelle Prieve
Executive Agency Producer: Michael Flowers, Jr./Deirdre Smith
Agency Producer: Jennifer Shank/Tatum Shank/Marti Smith
Social Media Strategist: Christia Brockman
Director: Joe Demaio/Sequel Smith/Rel Smith
Producer: Poetri, Bill Urban
Line Producers: Aaron Cooke/Smoke Smith
Director of Photography: Stephen Kenneston
Technical Developer: Tad Scripter
Technical Director: Keith Winikoff
Head of Content & Monetization: Laura Henderson
Post-Production Companies: Amusement Park, Santa Ana/Chainsaw, Hollywood
Music Producers: Vanacore Music Library/John Alexis
Music Performed By: Raury
Description of the Project:
“Stride Gum Presents Heaven Sent”, was a spectator event that was broadcast live as a 60-minute show on FOX television in primetime in the USA on July 30, 2016. It also live streamed on YouTube as a global pay-per-view event. The show featured Luke Aikins as he skydived from a plane at 25,000 feet with no parachute, no wing suit…nothing but the clothes on his back. The jump landed Aikins in the Guinness Book of World Records for his no parachute, no wing suit jump from nearly 5 miles up in the air.
There's a huge chasm of difference between what Luke Aikins did in HEAVEN SENT and what Felix Baumgartner did in Red Bull Stratos.
Put simply, Felix used a parachute and a space suit in Red Bull Stratos.
In HEAVEN SENT, Luke had absolutely nothing. No parachute. No wing suit. No space suit. Yet, he landed safely.
"Stride Gum Presents Heaven Sent" generated 1.42 billion impressions. Funded entirely by Stride Gum, the show relaunched Stride Gum and its new Mad Intense flavors. (Mad Intense is Stride’s tagline). Also, Heaven Sent was part of Mondelēz’s International’s new corporate strategy of monetizing its content. Revenue streams included the selling of commercial inventory on FOX, pay-pay-view on YouTube, selling commemorative T-shirts and hats online, and the creation of Heaven Sent The Game, which was made available on iTunes and Google Play.