Subaru: XV RESCUE by Leo Burnett Sydney for Subaru

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Leo Burnett Sydney
Released September 2010

Awards

Spikes Asia 2011
Direct Integrated Campaign Bronze

Credits & Description

XV RESCUE
Advertiser SUBARU AUSTRALIA
Product IMPREZA XV
Entrant LEO BURNETT SYDNEY, AUSTRALIA
Type of Entry: Integrated Campaign
Category: Integrated Digital Campaign
Title: XV RESCUE
Advertiser/Client: SUBARU AUSTRALIA
Product/Service: IMPREZA XV
Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA
Advertising/Web Design Agency: LEO BURNETT SYDNEY, AUSTRALIA
Creative Credits
Name Company Position
Andy DiLallo Leo Burnett Sydney Executive Creative Director
Gary Dawson Leo Burnett Sydney Creative Director
Kieran Ots Leo Burnett Sydney Digital Creative Director
A. Chris Moreira Leo Burnett Sydney Art Director
Kieran Ots Leo Burnett Sydney Art Director
Cameron Harris Leo Burnett Sydney Art Director
Mark Schöller Leo Burnett Sydney Copywriter
Gary Dawson Leo Burnett Sydney Copywriter
Justin McMillan Director
Dave Klaiber Plaza Films Director
Gillian McNaughton Leo Burnett Sydney Planner
Kevin Brown Leo Burnett Sydney Developer
Rita Gagliardi Leo Burnett Sydney Agency Producer
Shani Tomkins Leo Burnett Sydney Digital Producer
David Mugford Leo Burnett Sydney Designer
Keong Seet Leo Burnett Sydney Interface Developer
Patrick Fileti Leo Burnett Sydney Director
Libby Weston-Webb Leo Burnett Sydney Account Director
Thomas Grace Leo Burnett Sydney Account Manager
Cameron Harris Leo Burnett Sydney Director
Brief Explanation:
We launched XV Rescue, a Subaru funded Public Service dedicated to rescuing Australians from their mind numbing work places, and at its heart was the new Subaru Impreza XV. We promoted it through a community based campaign that recognized the symptoms of an overworked nation. And by directing people to xv rescue.com, our online emergency centre designed to offer assistance to those who could no longer cope, we connected them directly to a brand that they may previously have never considered. The desired outcome was to give them the opportunity to discover more about the car for themselves.

The Film titled Subaru: XV RESCUE was done by Leo Burnett Sydney advertising agency for product: Subaru Impreza (brand: Subaru) in Australia. It was released in Sep 2010.