Subway Film, Digital Fan this Ad by ALMAP BBDO Brazil, Rai Sao Paulo

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Mauricio Cavalcanti, Camila Maschietto
Creative Director André Baldez, Bruno Cirello
Art Director Marconi Loura
Agency Rai Sao Paulo
Executive Creative Director Mauricio Cavalcanti, Camila Maschietto
Creative Director André Baldez, Bruno Cirello
Art Director Marconi Loura
Released March 2013

Credits & Description

Media: Online
Category: Food
Agency: Rai
Brand: Subway
Geo: Americas, Brazil
Now there's barbecue at Subway. Enjoy.
Advertising Agency: Rái, São Paulo, Brazil
Executive Creative Directors: Camila Maschietto, Maurício Cavalcanti
Creative Directors: André Baldez, Bruno Cirello
Interactive Creative Director: Ricardo Domingues
Art Directors: Marconi Loura, Redson Silva, Rafael Batista, Rodrigo Machado Costa Neves
Copywriters: Diogo Patoilo, Luis Baseli
Animation: Mateus Bastos
Programming: Michel Lucas de Oliveira, Anselmo Nunes
Published: October 2012
Brief Explanation
Challenge:Comunicate Subway’s New Barbecue Sub.Solution:We presented the product’s direct benefits using the consumers interaction, who were invited to fan their tablets producing wind until the grill fire was completely turned on, exactly how it’s done in a real barbecue. Copy: “Now there’s Barbecue at Subway. Enjoy!”Results:In an unprecedented way, we demonstrated the typical brazilian way to do barbecue and by doing so, we associated it's good image to Subway's new sub. This tablet ad, combined with TV spots, resulted in an average of 2000 sandwiches sold on the first 4 weeks of the campaign.