Svenska Spel Film, Digital SLOT CAR MAN (NEIGHBOUR) by King, Traktor

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Industry Lottery & Gambling
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency King
Creative Director Frank Hollingworth
Art Director Nima Stillerud, Alexander Elers
Copywriter Pontus Ekström, Linda Elers, Oscar Askelof
Account Supervisor Lina Söderqvist
Agency Traktor
Released June 2012


Cannes Lions 2013
Film Lions Product & Service; Entertainment & Leisure Bronze

Credits & Description

Product LOTTO
Entrant KING Stockholm, SWEDEN
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström/Oscar Askelöf And Linda Elers
Art Director: Alexander Elers
Agency Producer: Markus Ahlm/Colony
Account Supervisor: Lina Söderqvist
Advertiser's Supervisor: Birgitta Bosell Biström And Mikael Holmgren
2 of 2 Campaign
Type of Entry: Other Film Content
Advertiser/Client: SVENSKA SPEL
Product/Service: LOTTO
Entrant Company: KING Stockholm, SWEDEN
Advertising Agency: KING Stockholm, SWEDEN
Production Company: TRAKTOR Venice, USA
Post Production: Stopp
Account Manager: Elin Sohlberg
Planner: Per Wilson
Director Of Photography: Anthony Dod Mantle
Other Credits: Vfx Stopp

Brief Explanation
Lotto - anyone can win. Even a guy who has failed the driving license test 14 times and "invests" the money in a life sized Scalextric car track instead of more hours in driving school.