Swedish Tourist Association/ Stf Film, Digital The Swedish Number [video] 3 by Ingo Stockholm

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The Swedish Number [video] 3

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Industry Destinations (Countries & Places), Human Rights
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Ingo Stockholm
Released October 2016

Awards

D&AD 2017
PR Multi-Market Campaign Graphite Pencil

Credits & Description

Agency: Ingo Stockholm
Client: The Swedish Tourist Association
Description:
Sweden is known for being an open country where people can speak their mind. And in the year 1766 Sweden was the first country in the world to abolish censorship. So during the anniversary 250 years later, when the Swedish Tourist Association wanted to make more people curious about Sweden, they decided to give the control of the image of the country to the Swedes themselves. As the first country in the world Sweden got its own phone number. When people called it from abroad they got connected to a random Swede, and in the name of freedom of speech, they could talk about anything.