Transport Accident Commission (TAC) Film, Digital How to plan a funeral by Grey Melbourne

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How to plan a funeral

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Industry Traffic safety
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Creative Director Nigel Dawson
Creative Rohan Cooke, Laura Petruccelli
Producer Teresa Truda
Photographer Rohan Cooke, Laura Petruccelli, Louis Petruccelli, Nick Grimsdale
Released February 2013

Credits & Description

In September 2012 the Transport Accident Commission via Grey, Melbourne used Pinterest to teach unsuspecting girlfriends and mothers, 'How to plan a funeral'.In contrast to the many happy occasions women plan on Pinterest this would hopefully catch them by surprise.The funerals would be for their young men, who are involved in 6 times more fatal crashes than young women. Speeding is the primary contributor to these fatalities.The campaign encouraged women to share the message, "I'd hate to plan your funeral. Slowing down won't kill you."

Category: Public services & utilities
Client: TAC
Agency: Grey, Melbourne
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creative: Rohan Cooke
Creative: Laura Petruccelli
Producer: Teresa Truda
Account Director: Jodi Gubana
Photographer: Louis Petruccelli
Photographer: Nick Grimsdale
Photographer: Rohan Cooke
Photographer: Laura Petruccelli
General Manager: Randal Glennon