|Media||Film, Digital, Interactive & Mobile|
|Executive Creative Director||Michael Knox|
|Creative Director||Nigel Dawson|
|Creative||Rohan Cooke, Laura Petruccelli|
|Photographer||Rohan Cooke, Laura Petruccelli, Louis Petruccelli, Nick Grimsdale|
Credits & Description
In September 2012 the Transport Accident Commission via Grey, Melbourne used Pinterest to teach unsuspecting girlfriends and mothers, 'How to plan a funeral'.In contrast to the many happy occasions women plan on Pinterest this would hopefully catch them by surprise.The funerals would be for their young men, who are involved in 6 times more fatal crashes than young women. Speeding is the primary contributor to these fatalities.The campaign encouraged women to share the message, "I'd hate to plan your funeral. Slowing down won't kill you."