Takamatsu Airport Film, Digital Neohenro by Dentsu Inc. Tokyo

Neohenro

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Industry Airports, Destinations (Countries & Places)
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshimitsu Sawamoto
Art Director Sho Tsujioka
Copywriter Chihiro Kato
Released April 2018

Credits & Description

Category: Transport
Media: Film
Brand: Takamatsu Airport
Agency: Dentsu
Geo: Japan
Advertising Agency: Dentsu Inc., Tokyo, Japan
Creative Director: Yoshimitsu Sawamoto
Planner: Naoya Kudo
Copywriter: Chihiro Kato
Art Director: Sho Tsujioka
PR Planner: Dentsu Public Relations
Account Executive: Daiki Mori, Noriko Matsuura / Dentsu West Japan
Creative Producer: Koji Wada
Published: March 2018
Synopsis:
Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island.
It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal.