Tedxsydney: THIS V THAT by Will O'Rourke for Tedxsydney

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Tedxsydney: THIS V THAT

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Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Will O'Rourke
Released August 2010

Awards

Spikes Asia 2011
Mobile Mobile Bronze

Credits & Description

Advertiser TEDXSYDNEY
Product TEDXSYDNEY
Entrant WILL O'ROURKE, AUSTRALIA
Type of Entry: Mobile
Category: Mobile Applications and other Downloadable Tools
Title: THIS V THAT
Advertiser/Client: TEDXSYDNEY
Product/Service: TEDXSYDNEY
Entrant Company: WILL O'ROURKE, AUSTRALIA
Advertising Agency: WILL O'ROURKE, AUSTRALIA
Creative Credits
Name Company Position
Will O'Rourke Production Company
The Glue Society Concept
Future Buro App Design & Deveolpment
The Glue Society & Sascha Ettinger Epstein Film Direction
TedxSydney 2011 Client
Brief Explanation:
THIS V THAT comprised a set of films that linked to an iPhone App which were conceived and produced for the 2011 TEDxSydney event. The ‘THIS V THAT’ project set out to contrast the occurrence of various phenomena around the world. And allow people to decide whether one type of activity might be linked to another. For example, is there a connection between rainfall and the prevalence of sexually transmitted diseases? Does the consumption of coffee link to the occurrence of homicides? The App was downloaded over 28,000 times in the first two weeks and was quickly picked up and featured as 'New and Noteworthy' worldwide on the App Store.