Tesco Lotus Film, Digital Thai Mother's Day [video] by Leo Burnett Bangkok

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Thai Mother's Day [video]

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Industry Department Stores & Shopping Malls, Public awareness
Media Film, Digital, Interactive & Mobile
Market Thailand
Agency Leo Burnett Bangkok
Director Woottidanai Intarakaset
Art Director Keeratie Chaimoungkalo, Sompat Trisadikun, Sarut Yungcharoen, Mr.ariyawat Juntaratip
Copywriter Pathida Akkarajindanon
Editor Penkhae Jiaranai
Production Hub Ho Hin
Released August 2015


LIA (London International Awards), 2015
TV/Cinema/Online Film - Production & Post-Production Direction Gold Winner

Credits & Description

Company Entering: The Leo Burnett Group Thailand, Bangkok
Entry Title: Taxi
Brand: Tesco Lotus
Advertiser: Ek-Chai Distribution System Co., Ltd.
Agency: The Leo Burnett Group Thailand, Bangkok
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Ariyawat Juntaratip
Copywriter: Pathida Akkarajindanon
Art Director: Sarut Yungcharoen/Keeratie Chaimoungkalo/Ariyawat Juntaratip/Sompat Trisadikun
Account Management Director: Samira Thancharoenkit
Account Manager: Vorakamol Arayatrakullikit
Account Executive: Tisirind Rochanapruk
Agency Producer: Rungrudee Chinpratan
Film Production Company: Hub Ho Hin Bangkok, Bangkok
Director: Woottidanai Intarakaset
Film Producer: Prakasit Patrathiranond
Post-Production Company: Hub Ho Hin Bangkok, Bangkok
Editor: Penkhae Jiaranai
Post Producer 2: Patcharee Sakunruangwat
Sound Production Company: Wild At Heart, Bangkok
Sound Engineer: Preeda Kanbutr/Nakorn Kositpaisarn
Assistant Sound Engineer: Kanin Upanun
Sound Studio Producer: Amornbhong Methakhunvudh
Music Composer: Patthamon Pongchaiprasert
English Synopsis: The Video Illustrates The Life Of A Parent Willing To Do Anything For The Well-Being Of Their Child. A Life On The Road As A Taxi Driver, With No Knowledge Of What The Future Holds. The Driver Must Overcome And Endure The Hardships Faced During Work To Survive And Provide Day-To-Day. Occasionally Encountering Troublesome Passengers That The Driver Must Endure In Order To Save Every Cent Towards The Future Of Their Child. The Movie Plot Twists At The End Revealing That The Taxi Driver Is In Fact, A Woman, Conveying The Message That Women Can Achieve Just As Much As Men Can, Sometimes Even At A Greater Price, Having To Cut Her Hair, Stop The Use Of Make-Up, To Do The Things That Strong Women Do.