Red Cross Film, Digital The Babysitter You Don’t Want to Be by BBDO Atlanta, Tool Of North America

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The Babysitter You Don’t Want to Be

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO Atlanta
Art Director Christy Schneider
Account Supervisor Erica Schmidt
Editor Kyle Kramb, Brandon Danowski
Agency Tool Of North America
Director Erich Joiner
Released May 2013


London International Awards 2014
TV/Cinema/Online Film Public Service/Social Welfare Silver Winners
TV/Cinema/Online Film Copywriting Bronze Winners

Credits & Description

Who babysits the babysitter? In a new video promoting the American Red Crossâ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.
Category: Public services & utilities
Client: American Red Cross
Agency: BBDO, Atlanta
Production: Tool
Director: Erich Joiner
Executive Producer: Molly Baroco
Executive Producer: Brian Latt
Executive Producer: Dustin Callif
Executive Producer: Oliver Fuselier
Editing Company: Beast Atlanta
Editor: Kyle Kramb
Editor: Brandon Danowski
Agency: BBDO, Atlanta
EVP, Management Director & Chief Marketing Officer: Rob Cherof
SVP, Executive Creative Director: Cabot Norton
Account Supervisor: Erica Schmidt
Senior Account Executive: David Welday
Broadcast Producer: Todd Johnson
Art Director: Christy Schneider
Senior Copywriter: Scott Biear
Broadcast Business Manager: Ashley Cummins