The Social and Environmental Institute (ISA) Film, Digital Prejudice by J. Walter Thompson Sao Paulo


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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Humberto Fernandez
Creative Director Mariana Borga
Art Director Caio Gandolfi
Copywriter Mariana Borga, Diego Ferrite
Production Prodigo Films
Director Andre Godoi, Daniel Klajmic
Released March 2017


Ciclope Latino 2017
Comerciales Original Music Silver
Comerciales Writing Silver

Credits & Description

Title: Lessprejudicemoreindigenous
Agency: J. Walter Thompson Brazil
Productora/Production Company: Satélite Audio
Client: The Social and Environmental Institute (ISA)
Advertiser: Instituto Socioambiental
CCOs: Ricardo John and Rodrigo Grau
ECD: Humberto Fernandez
Head of Art: Humberto Fernandez
Creative Director: Mariana Borga
Art Director: Caio Gandolfi
Copywriter: Diego Ferrite, Mariana Borga
Account Management: Renata Buess, Henrique Sarcinella, Caio Sabag
Media: João Dabbur, Camila Bertoli, Pedro Graça
Planning: Fernand Alphen, Bertrand Coca e Marcus Pesavento
RTV Director: Marcia Lacaze
RTV Producer: Marcia Lacaze
Producer: Prodigo Films
Director: Andre Godoi and Daniel Klajmic
Executive Director: Francesco Civita
Executive Producers: Gregory Bontá and Nathalie Gautier
Executive Producers ISA: Beto Ricardo, André Villas-Bôas, Bruno Weis, Jurandir Craveiro
Executive Producer Oibi: André Baniwa
Director of Cinematography: Daniel Klajmic
Cast: residents of the Tucumã Rupitá Community and teachers and students of the Indígena Baniwa Coripaco Pamáali School, Rio Içana, Amazonas
POS Coordinator: Tutu Mesquita
Editor: Kauê Kabrera
Finishing: Dot
Post-production: Tutu Mesquita
Account Management – Production Company: Tatiana Cinelli, Chico Pedreira, Claudia Rocha
Sound Production: Satelite Audio
Maestro: Equipe Satelite
Account Management - Sound Production: Fernanda Costa and Tiago Armani
Approval/client: André Villas-Bôas/Instituto Socioambiental
Acknowledgements: Carlos Barreto, André Baniwa, Adeílson Lopes da Silva, Wizer de Oliveira Almeida, Claudino Silva and all residents of the Tucumã Rupitá Community and all the teachers and students of the Indígena Baniwa Coripaco Pamáali School
In the northwestern most part of the Brazilian Amazon region, known as the "head of the dog", live the Baniwa people, who star in the new campaign for the Social and Environmental Institute (ISA). Created by J. Walter Thompson and produced by Prodigo Films, the institutional campaign is the largest in the history of the ISA, and the first in partnership with the agency.
The project’s objective is to demystify the concept of these isolated people as the only indigenous communities worthy of having their rights respected.
The spot was produced by a small team of two directors, a director’s assistant, and a sound operator with a drone, who followed the Baniwa's routine over the course of six days in the Amazon forest.