The Tourette Syndrome Foundation of Canada Film, Digital 75 Watts by Saatchi & Saatchi Toronto

75 Watts

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Saatchi & Saatchi Toronto
Director John Cullen
Executive Creative Director Brett Channer
Art Director Helen Pak
Copywriter Brian Sheppard
Account Supervisor Andreas Doerig
Editor Paul Proulx
Released August 2011

Awards

One Show 2012
One Show Interactive Online Films & Video / Public Service/Non-Profit Merit

Credits & Description

Category: Internet Film
Advertiser: TOURETTE SYNDROME FOUNDATION CANADA
Product/Service: TOURETTE SYNDROME AWARENESS
Agency: SAATCHI & SAATCHI
Production Company: SPARKS PRODUCTIONS, Toronto, CANADA
Date of First Appearance: Apr 29 2011
Executive Creative Director: Helen Pak/Brian Sheppard/Brett Channer
Creative Director: Helen Pak/Brian Sheppard
Copywriter: Brian Sheppard
Art Director: Helen Pak
Agency Producer: Matt Shipp/Jen Mete
Account Supervisor: Andreas Doerig
Director: John Cullen
Editor: Paul Proulx
Post Production: Alter Ego/Vapor
Cinematographer: John Cullen
Director Of Photography: John Cullen
Editing Company: Stealing Time Editing
Other Credits: Executive Producer: Pamela Hamilton/Colourist: Wade Odlum/Online Artist: Scott Renaud

English Description
Many people think that Tourette Syndrome is simply the ‘swearing disease’. But in truth, Tourette Syndrome is not one thing – it is many things: physical tics; vocal outbursts; obsessive-compulsive disorder; anxiety attacks. Sometimes, all at once. It is random, and remarkably unpredictable. So the Tourette Syndrome Foundation of Canada decided to tell as many real Tourette Stories as they could, and then show them in a way that actually mimics the unpredictable nature of the disorder. The result was the @Random documentary project. They created and collected dozens of films about real people with the disorder. And to evoke the unpredictable nature of Tourette Syndrome, these shorter films were then randomly arranged online to make up larger documentaries. So every time someone comes to the @Random website, they will see a completely different collection of stories, making each viewing experience totally different and unique. Just like Tourette Syndrome.

This is one of the films created specifically for the @Random project.