The Tourette Syndrome Foundation of Canada: Case Study by Saatchi & Saatchi Toronto for The Tourette Syndrome Foundation of Canada

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The Tourette Syndrome Foundation of Canada: Case Study

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Saatchi & Saatchi Toronto
Art Director Helen Pak
Released May 2011

Credits & Description

URL: http://www.atrandom.ca

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that is different every time you watch it. To create the individual films, directors were paired up with the families to document their experience with the disorder. For families they couldn’t reach, CISCO Systems donated Flipcams which were mailed to these families so they could tell their stories as well. The project is comprised of over two dozen films, with stories coming from all across Canada, and as far away as the United States and Norway. The short films are housed at the @Random website, where they are randomly arranged to form a new documentary with every viewing.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard, Brett Channer
Agency Producers: Matt Shipp, Jen Mete
Art Director: Helen Pak
Writer: Brian Sheppard
Website Development: Pixel Pusher
Motion Graphics: Common Good
Sound Design: Boombox
Composer: Lydia Ainsworth
Digital Production: Amy Miranda / Lunch