Thirst Global Awareness: Thirst-flusher app by Publicis Tel Aviv for Thirst Global Awareness

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Thirst Global Awareness: Thirst-flusher app

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market Israel
Agency Publicis Tel Aviv
Designer Alex Trublenkov
Released May 2012

Credits & Description

Media: Online
Geo: Israel
Category: Public interest
Agency: Publicis
Brand: Thirst Global Awareness
It's known that women don't like the fact that others can hear them
 while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea - meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you're on the way to the W.C remember to use Thirst flusher app.

Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov