Tide Film, Digital #Bradshawstain, 5 by Saatchi & Saatchi New York

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#Bradshawstain, 5

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Industry Washing powders & Detergents
Media Film, Digital, Interactive & Mobile
Market United States
Agency Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Executive Creative Director Paul Bichler
Creative Director Chad Baker
Art Director Lisandro Ancewicz
Copywriter Will Danilow, Blake Morris
Production Rattling Stick
Director Traktor
Released December 2016


Clio Awards 2017
Integrated Campaign Product/Service Gold
Branded Content Product/Service: Film Silver

Credits & Description

Market: New York
Agency: Saatchi & Saatchi New York
Entrant Company: Saatchi & Saatchi New York
Agency Network: Saatchi & Saatchi
Holding Company: Publicis Groupe
Production Company: Saatchi & Saatchi New York
Advertiser / Brand: Proctor & Gamble
Chief Executive Officer: Andrea Diquez
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Paul Bichler
Creative Director: Chad Baker
Copywriter: Will Danilow
Art Director: Lisandro Ancewicz
Copywriter: Blake Morris
Executive Producer: Dani Stoller
Svp, Regional Business Director: Nick Miaritis
Vp, Account Director: Ryan Martin
Account Supervisor: Jennifer Brotman
Account Executive: Emily Hook
Global Planning Director: Tiffany Graeff
Senior Strategist: Naya Mukherji
Digital Director: Alan Lin
Senior Business Manager: Lisa Rimmer
Director: Traktor
During the biggest advertising event of the year, Tide cut through the noise by getting 100 Million people to see NFL legend, and FOX commentator, Terry Bradshaw on live TV with a stain on his shirt. In a matter of seconds, Bradshaw Stain became a celebrity and trended on social media. The next commercial break, Tide aired its Super Bowl ad. Bradshaw sets off on an adventure to clean his shirt. After a ridiculous early offer of help from Rob Gronkowski, Terry finds himself on the field dodging tacklers. Terry absconds with a golf cart and eventually crashes through a wall into Jeffery Tambor’s front yard. Tambor and Tide help Terry clean his shirt. Terry rushes back to the studio, and picks up right where he left off—with his bar-b-que sandwich.