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Industry Stationery
Media Television & Cinema, Digital, Interactive & Mobile
Market United States
Agency Buzzman Paris
Released April 2012

Awards

Cannes Lions 2012
Cyber Lions Business Products & Services Bronze
Cyber Lions Other Consumer Products (including Durable Goods) Bronze

Credits & Description

Advertiser TIPP-EX BIC GROUP
Product WHITEOUT POCKET MOUSE
Entrant BUZZMAN Paris, FRANCE
Type of Entry: Websites & Microsites
Category: Other Consumer Products (including Durable Goods)
Title: 2012 BIRTHDAY PARTY
Advertiser/Client: TIPP-EX BIC GROUP
Product/Service: WHITEOUT POCKET MOUSE
Entrant Company: BUZZMAN Paris, FRANCE
Advertising/Web Design Agency: BUZZMAN Paris, FRANCE
Name Company Position
Georges Mohammed-Cherif Buzzman Creative Director
Thomas Granger Buzzman Managing Director
Alexis Vaganay Tipp-Ex (Bic Group) Marketing Director Europe
Nathalie Hoffherr Tipp-Ex (Bic Group) Marketing Manager Europe
Evita Panteleon Tipp-Ex (Bic Group) Senior Product Manager Europe
Tristan Daltroff Buzzman Copywriter
Louis Audard Buzzman Art Director
Olivier Lopez Buzzman Project Manager
Marion Quesada Buzzman Project Manager
Vanessa Barbel Buzzman Tv Producer
Elodie Poupeau Buzzman Tv Producer
Laurent Marcus Buzzman Digital Production Manager
Julie Bourges Buzzman Digital Production Manager
Huber Munyazikwiye Buzzman Community Manager
Julien Scaglione Buzzman Community Manager
Les Télécréateurs Film Production
Adrien Armanet Les Télécréateurs Director
Les 84 Web Production
Brief Explanation
The Hunter and the Bear are back. In 2010, we offered you the opportunity to write the story, now you can rewrite History. By changing the title of the video on YouTube, thanks to the TippEx roller tape, anyone of you can discover how the Hunter and the Bear celebrated their anniversary across the different periods of mankind. In total, 46 videos were made for this second episode of the Tipp-Ex campaign, released across Europe. For this edition, we are going even further by proposing even more interactivity during in each video, immersing the users into a playful experience. The campaign is supported with dedicated community management on Facebook in 4 languages and a European in-store campaign.

The TV Commercial titled Hunter and bear's 2012 birthday party was done by Buzzman Paris advertising agency for product: Tipp-ex (brand: Tipp-Ex) in United States. It was released in Apr 2012.