Transports Metropolitans De Barcelona (tmb) Film, Digital PANYEE FC by Leo Burnett Bangkok

PANYEE FC

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Thailand
Agency Leo Burnett Bangkok
Executive Creative Director Keeratie Chaimoungkalo, Sompat Trisadikun
Creative Director Sanpathit Tavijaroen
Art Director Park Wannasiri
Copywriter Chanwit Nimcharoen, Puttipong Pattanapongsagorn
Producer Alice Grant At Sonny
Editor Dan Lee At Karl Marks
Released March 2011

Credits & Description

Category: Viral Video
Advertiser: TMB BANK PUBLIC COMPANY LIMITED
Product/Service: CORPORATE BRANDING
Agency: THE LEO BURNETT GROUP THAILAND
Date of First Appearance: Mar 13 2011
Entry URL: http://www.youtube.com/watch?v=jU4oA3kkAWU
Executive Creative Director: Keeratie Chaimoungkalo (The Leo Burnett Group Thailand)
Executive Creative Director: Sompat Trisadikun (The Leo Burnett Group Thailand)
Creative Director: Sanpathit Tavijaroen (The Leo Burnett Group Thailand)
Copywriter: Puttipong Pattanapongsagorn (The Leo Burnett Group Thailand)
Copywriter: Chanwit Nimcharoen (The Leo Burnett Group Thailand)
Art Director: Park Wannasiri (The Leo Burnett Group Thailand)
Agency Producer: Sompetch Nuntasinlapachai (The Leo Burnett Group Thailand)
Agency Producer: Jirateep Sangsuwan (The Leo Burnett Group Thailand)
Account Management Director: Suthasi Sukpornsinchai (The Leo Burnett Group Thailand)
Senior Account Manager: Phatarada Tritiprungroj (The Leo Burnett Group Thailand)
Director: (The Glue Society)
Executive Producer: Michael Ritchie (Revolver)
Producer: Alice Grant
Director Of Photography: Geoffrey Simpson
Editor: Dan Lee (The Editors/Sydney)
Music Composer/Sound Design: Jirasak Rungruengthanja (Jingle-Bell Bangkok)
Music Composer: Paisan Chamnong (Jingle-Bell Bangkok)

English Synopsis
TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently, with the hope that they will start to Make THE Difference to their own world. This film is based on a true story. In 1986 a football team that lived on a floating village in the south of Thailand called "Koh Panyee". The kids loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.